NFT's are taking over the internet
The transition to Web3 is unfolding before our very eyes and these digital assets are paving the way.
A decade from now, we may look back on this early explosion of activity as a defining moment—a period when the latest iteration of the web began to take shape.
Why own NFTs?
The demand for NFT art has exploded recently. However, there is still a lot of skepticism. After all, NFTs are generally tied to digital files. How is owning such an NFT different from a screenshot of a photo? Does “proof of ownership” mean anything? To help you decide, here are some of the main reasons why people own NFTs.
It empowers artists
Publishers, producers, and auction houses often strong-arm creators into contracts that don’t serve their interests. With NFTs, artists can mint and sell their work independently, allowing them to retain the IP and creative control. Artists can also earn royalties from all secondary sales of their work. In this respect, NFTs have the potential to create fairer models by bypassing the gatekeepers that currently control creative industries, and many individuals buy NFTs because it’s a way of empowering and financially supporting the creators that they love.
Investment
Some NFT owners simply want an asset that will increase in value. In this respect, some collectors treat NFTs as an investment — much like traditional art. This may seem strange to some, as everyone can see and interact with the image. However, as noted, there can only be one NFT owner. For some, this is enough. Yet, market volatility makes NFT investment a high risk, with the potential for major losses.
Collectibility
For individuals who want to build a collection of digital assets, NFTs offer a unique opportunity that hasn’t existed outside of traditional collectibles and art markets ever before.
Community
NFT Ownership also comes with social benefits, as many creators have turned their NFT projects into vibrant communities. The Bored Ape Yacht Club is, perhaps, the best example of community building in relation to an NFT project. Collectors get access to a members-only discord, exclusive merchandise, a vote in the future of the project, tickets to virtual meetups, and more. As such, for many collectors, owning an NFT how they socialize with friends and a matter of identity.
NFTs are taking over the internet.
Companies in the media business can naturally use NFTs to create a new class of media assets. Apparel companies can envisage digital versions of their physical clothing and accessories. The transition to Web3 is unfolding before our very eyes and these digital assets are paving the way. A decade from now, we may look back on this early explosion of activity as a defining moment—a period when the latest iteration of the web began to take shape.
Here are a few reasons for your business to add NFTs into its marketing Mix
The non-fungible tokens bring exclusive products into the realm—engaging new customers while generating a potential windfall of money.
Driving brand awareness
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Engaging your clients with new trending digital services
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Managing supply chains
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Raising funds
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Building a strong community
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